As I have mentioned before, I am an educator and my expertise is in the field of online and blended learning and school libraries. When I originally say the “Museum Camp” notice in my local city with the theme of “social impact assessment”, I thought it would be interesting to participate. Everyone attending had to apply and on top of that, there was a fee to attend. I felt honored to be accepted. Now, having attended Museum Camp, I have gained even more insight into the world of museums and the arts and how they enhance all of our lives. I enjoy visiting museums wherever I travel and also enjoy performing arts events. I have never been an “artist” in the sense of painting or drawing or designing things but certainly appreciate people that are.
As I have mentioned in other blogposts here, here and here, as part of Museum Camp at the Santa Cruz MAH we were put into groups of 4 and guided to complete some type of experiment or treatment to a place in Santa Cruz, Ca. The experiment had to somehow measure social impact of the location or treatment of the location. At the conclusion of the camp, there was a time for reflection by everyone who attended. The various reflections that were shared included:
- Small, simple adjustments to space can have big impacts (in the picture below, our group simply used colored masking tape to change a space and then observed this)
- Thinking about how to assess an art installation or art exhibit is good to do ahead of time
- The data collected in assessing an art installation is important to share with the community and members of the museum community (note this mural installation in Brooklyn, NY that helped to reduce crime in the area)
- Arts and museum programs do impact communities in a positive way especially when the museum and art programs involve the community
My personal reflections include:
- Museum and art professionals are passionate and intense individuals who care deeply about their respective communities (and they are lots of fun, too!)
- Any art installation such as an exhibit in a museum, a mural on a wall, a community performance or an installation in any public space takes lots of planning ahead of time (including how it fits with the goals of the museum and the overall community). One example of this type of planning is how the Santa Cruz MAH secured a $250,000 Artsplace grant in partnership with the City of Santa Cruz to re-imagine Abbott Square.
- Assessing the social impact of the arts is time consuming and expensive. However, when it is undertaken, it yields results that are useful for informing the museum professionals about what is working as well as informing the community about the impact the arts are having. This results in increased funding, grants, and attendance, as well as a community that better appreciates the importance of the arts.
- Similar to education research, the best arts and museum research is done over time and the results are analyzed and compared from year to year and communicated ongoing with stakeholders.
- The organization of the Museum Camp could not have been better. The counselors and museum camp staff were all helpful, friendly, and accommodating as each of our groups figured out what we were doing.
- The “action research” format of Museum Camp is something that should be replicated in other fields, including education, so that those attending actually produce a product of some type. This process caused each of us to understand the social impact assessment process in a much better way than a typical classroom and lecture type of learning. The schedule and process of the event can be found here.
Published August 1, 2014
Tags: museumcamp2014, museums
Close to 100 people have gathered at the Santa Cruz MAH Museum around the theme “social impact assessment.” I signed up to attend because I live in the Santa Cruz area, enjoy museums and wanted to learn more about the ways that museum outreach and projects are assessed. There are people here from all over the world and U.S. Day one began with us being divided into 20 groups of 4 and then choosing a location around Santa Cruz to research and assess for social impact. This part was lots of fun because our group had to decide which location we wanted and then had to strategize how to select and steal what we wanted from other groups (the list of research locations are listed below). Many of the groups will be testing out their methodologies tonight during the Free First Friday activities. Anyone near Santa Cruz should come to the free museum events, which happens from 5:30-9:00 tonight and celebrates the opening of a new exhibit entitled “Poets, Symbols and Songs.”
The group I was randomly assigned to includes team members from Detroit, New Orleans and Orinda, Ca. We will be conducting our research this evening at the museum as well. We have spent the last two days identifying a research question, hypothesis and methodology about our location. In many ways, I felt like I was back in my doctoral courses and needing to define my research question, hypothesis and methodology, except this time, our group of four had to agree on each process and then convince our counselor that it fit the parameters. It continues to be a wonderful action research process. In each of the processes I continue to think about the range of ways the different social impact has been assessed and how some of these ideas could be applied to schools. With all of that behind us, we look forward to executing our plan today and making our observations this evening. Join us tonight (Aug. 1) at the Santa Cruz MAH.
Here were some of the “real” museum projects with assessments that were shared during the “lightning round” yesterday.
Here are the range of Santa Cruz locations being examined for social impact:
- Its Beach – a dog beach popular with off-leash advocates
- Steamer Lane – At sunrise and sunset, Steamer Lane and the nearby Lighthouse field are gathering places for surfers, yoga-ers, hula hoopers, and people who want to commune with the ocean
- Santa Cruz Boardwalk – a traditional beach boardwalk with rides, games, junk food, and tens of thousands of participants from the region
- Boardwalk – free Friday night concerts at 6:30 and 8:30, featuring heavy metal band Y&T
- Civic Auditorium – The Cabrillo Music Festival opening concert is at 8pm. The Cabrillo Festival features new & contemporary classical music for a primarily well-heeled, older crowd.
- Louden Nelson Community Center – Featuring a new exhibition, Ageless Art, of art by adults in residential care. Reception with the elder artists 2-4pm
- Tannery Art Center – The Tannery is a live/work subsidized housing campus for artists and art organizations. Several Tannery studios and galleries are open to the public with art openings from 6-9pm as part of First Friday.
- Beach Flats Community Center – The Community Center in this lmajority low-income, Latino community is hosting an end of summer camp barbecue for families from 2-4:30. AMAH staff member who worked with the Community Center (Stacey Garcia) will be there.
- MAH First Friday activities, 1st Floor – On the MAH’s ground floor, there is live music, an intergenerational art activity, and a history talk as part of the First Friday programming from 5-9pm
- MAH, 2nd/3rd Floor – On the MAH’s upper floors, there are exhibitions and a sculpture garden.
- Abbott Square – this plaza between the MAH and downtown is being redeveloped as a community gathering place in the coming year
- Resource Center for Nonviolence – The RCNV is hosting an Indigenous Solidarity film screening and fundraising event at 6:30pm
- street performers along Pacific Avenue – Despite increasing City restrictions on location and square footage, street artists continue to perform downtown
- San Lorenzo river levee – The river levee is a beautiful pedestrian/bike path, but it is also seen as a dangerous home for drug activity and other forms of deviance.
- San Lorenzo park – A family-oriented playground and park close to the urban core, the river levee, government center, and low-income housing
- Downtown cinemas – There are four movie theaters in a small area–Regal, River Street, Nickelodeon, Del Mar–all of which have a different culture and clientele.
- Downtown food and retail participating in First Friday – Dozens of restaurants, bars, and stores host art exhibitions as part of First Friday, with openings from 6-9pm.
- Subrosa Cafe – an anarchist community space flanked by bike and craft-related community spaces.
- Kuumbwa Jazz Center – The Kuumbwa is hosting a tribute to Jerry Garcia concert at 8pm.
- City Hall, County Building, police station – all of these government buildings are in the downtown core