Provocative Library Advertising sticking?

I continue to learn more about what causes an innovation to be adopted and I remembered Doug Johnson’s posting about the book, Made to Stick awhile back.  I decided to check out the Made to Stick blog and first, discovered that the authors are looking for educational stories about great lessons in exchange for a free book.  So, send this on to the teachers you know.  Sounds like another validation for the six right brain skills of Dan Pink.

However, what caught my attention even more was this bumper sticker as part the Wyoming libraries marketing campaign.

Wyoming library bumper sticker

Part of their new marketing plan which you can read about here.  It certainly paints an updated and modern picture of libraries in the “equality state!”

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